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Kimmon conquers the Netherlands and Belgium.

Kimmon has rapidly grown into one of the most beloved pop-culture collectible brands in the Netherlands and Belgium. The adorable plush figurines, packaged in mysterious blind boxes, hold a strong appeal for both children and adult collectors. Each plush has its own character, a unique look, and a distinctive kawaii style that fits perfectly within […]

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Bluey 3-in-1 Airplane: Toy of the Year 2025 and Public Award 2025

On October 3, 2025, the winners of the Toy of the Year 2025 awards were announced at the Van der Valk Hotel in Utrecht. In the Vehicles category, the professional jury selected the Bluey 3-in-1 Transforming Airplane as the Toy of the Year 2025!The jury’s verdict: “Transforming the airplane into a hotel and/or boat supports

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Gear2Play and Little Live Pets winners of the Toy of the Year 2025 awards

On October 3, 2025, the winners of the Toy of the Year 2025 awards were announced at the Van der Valk Hotel in Utrecht. In the Dolls category, the professional jury selected Little Live Pets Ouchies Puppy Cooper as the Toy of the Year 2025!The jury’s verdict: “The little dog evokes empathy and caregiving behavior.

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Supersoft and huggable: Nintendo® Super Mario Mega Plush

New from TOMY is the Nintendo® Super Mario Mega Plush of Club Mocchi-Mocchi. officially licensed by Nintendo and designed in Japan with great attention to detail and made from high-quality fabrics. Unlike other ordinary plush, it has a unique squishy texture and is super soft to touch. The range from this plush toy collection measures 40 cm

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