On October 3, 2025, the winners of the Toy of the Year 2025 awards were announced at the Van der Valk Hotel in Utrecht. In the Dolls category, the professional jury selected Little Live Pets Ouchies Puppy Cooper as the Toy of the Year 2025!
The jury’s verdict: “The little dog evokes empathy and caregiving behavior. Great for imaginative play—alone or, even better, with a friend. It promotes social skills, empathy, and a sense of attachment.”
In the Vehicles category, the Gear2Play RC Neon Bumper Cars Duo Set was awarded the title of Toy of the Year 2025.
The jury’s verdict: “Fun for children who love exciting action and racing. It encourages competitive interaction, with the hilarity of the bumping keeping it entertaining. It promotes reaction speed, focused attention, and hand-eye coordination.”
